Post Election Analysis
Background
Patton Boggs, known as the #1 lobbying firm in the United States had built a reputation for creating and distributing thorough analyses of the country’s policies and elections.
What I Did
For these publications, I created supporting integrated marketing campaigns with various touch points including the firm’s external website, email marketing campaigns and both organic and paid social marketing campaigns. Our most successful campaign resulted in over 77,000 downloads of the firm’s post-election analysis. In addition, the post-election campaigns significantly increased the firm’s follower count and engagement on the respective social media platforms.
