Georgetta Nicol

A digital guru with love for website and user interface design.

I am a creative digital leader, currently working in Washington, DC with 10+ years of progressive experience in the B2B sector. I have deep-seated experience in managing global digital projects with a strong interest in front-end user interface design and development. As a Senior Manager of a global team, I have managed internal and external partners to deliver digital campaigns and web development projects on time and within budget.

Experience includes: 

  • Building digital marketing roadmaps: plan and implement the overall digital marketing strategy
  • Managing all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Multi-phase global website re-design and project management
  • Develop specific campaigns (social media and email) to create and maintain high levels of customer interaction
  • Measure ROI and KPIs and maintain a global digital marketing budget
  • Identifying and evaluating emerging digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising
  • Liaising with vendors and internal teams to increase client satisfaction through cohesive strategies, manage and motivate digital marketing team to achieve goals
Continued Learning
Google Analytics Platform Principles Certificate
Google Analytics Platform Principles Certificate

March 2014

Google Analytics: Ecommerce Analytics Certificate
Google Analytics: Ecommerce Analytics Certificate

July 2014

Google Digital Analytics Certificate
Google Digital Analytics Certificate

October 2013

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