I am a creative digital leader, currently working in Washington, DC with 10+ years of progressive experience in the B2B sector. I have deep-seated experience in managing global digital projects with a strong interest in front-end user interface design and development. As a Senior Manager of a global team, I have managed internal and external partners to deliver digital campaigns and web development projects on time and within budget.
- Building digital marketing roadmaps: plan and implement the overall digital marketing strategy
- Managing all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Multi-phase global website re-design and project management
- Develop specific campaigns (social media and email) to create and maintain high levels of customer interaction
- Measure ROI and KPIs and maintain a global digital marketing budget
- Identifying and evaluating emerging digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising
- Liaising with vendors and internal teams to increase client satisfaction through cohesive strategies, manage and motivate digital marketing team to achieve goals